Effective date: 01.08.2015

Amway Website Privacy Policy

This Website Privacy Notice describes how Amway GmbH, Benzstrasse 11 b-c, D-82178 Puchheim (hereinafter “Amway”) uses personal data collected or received from visitors (“Visitors”) of this website (the “Website”).  It describes how we may collect or receive your personal data, the types of personal data we may collect, how we use, share and protect these data, how long we retain these data, your rights, and how you can contact us about our privacy practices.

For further information on how we may collect and use personal data of persons other than Website Visitors, please read our ABO/Member Privacy Policy, if you are an Amway Business Owner (“ABO”) or Member/MemberPlus (which includes information about how we may use your personal data when you are logged in on the Website as an ABO or Member/MemberPlus). 


How We May Collect or Receive Personal Data from You

Amway may collect or receive your personal data from you through your use of the Website in various ways.

You may choose to submit your personal data and other information to us through various communication channels provided on the “Contact Us” webpage of the Website, for example, Amway e-mail addresses, telephone numbers or online forms.

We may use cookies or similar technologies that collect certain Website usage information when you access, view and use the Website.  A cookie is a data file placed on a computer or mobile device when it is used to visit websites. We do not enable third parties to place cookies on your device. The table below provides an overview of the cookies we may use and why we use them.

Cookie name



This cookie stores cart details for visitors.


Cookie name



This cookie remembers the default language for the user.


This cookie marks that the user has already filled a poll.


This cookie marks that the user has already filled a questionnaire.


This cookie remembers the user's country preference.


This cookie stores the default settings for the user profile.


This cookie stores the default settings for the user attributes.


This cookie stores the default settings for the user profile and user attributes.


This cookie keeps the technical session tracked.


This cookie keeps the technical session tracked.

Google Analytics, Coremetrics, Omniture, Tealeaf

These cookies are used in order to collect information about the visitors' use of our websites. All data collected via these cookies is anonymous and not user specific. Information includes the number of visitors to the site, where visitors have come from and which pages they have viewed.

You may disable cookies in your browser’s settings (e.g., under the “Preferences” or “Internet Options” features of your browser).  Note, however, that some features of the Website may not function properly if you disable the use of cookies. For detailed information on how to manage or delete cookies, visit http://www.allaboutcookies.org/


The Types of Personal Data We May Collect

Through the cookies listed above under the section “How We May Collect or Receive Personal Data from You” we may collect information regarding your website usage, IP-address, browser type and operating system. Also, in order to process your online purchases, we may collect your payment information and information relating to your product preferences and purchasing behavior.

In addition, through the communications channels made available on the Website’s “Contact Us” webpage, we may collect your contact details, such as your name, email address, address, telephone number and fax number. You may also voluntarily provide other data that is related to you in connection with your inquiries or comments. We encourage you, however, to provide no more personal data relating to you than is necessary in order for us to provide an appropriate response to your inquiries or comments.


How We Use the Personal Data We Collect

We use your personal data to (i) address your comments or inquiries; (ii) to process your online purchases, (iii) to bring you into contact with our Amway Business Owners, (iv) improve the Website, including to enhance user experience and (v) diagnose problems with our servers. If you choose not to provide your personal data, we may not be able to provide the above services.


If you are registering as a Customer
If you are registering as a Customer we may collect the following personal data from you:
We may collect other personal data in exceptional circumstances only. If we need to process such personal data about you, we will make sure that there is a valid legal basis for doing so (e.g. your explicit consent).

We may use the information we obtain about you to:

If you choose not to provide your personal data, we may not be able to provide the above services.


How We May Share Personal Data

Amway does not sell, rent or trade your personal data, Amway may share your personal data only with:


International Data Transfers

We may transfer the personal data we collect about you to other Amway affiliates or other entities of Amway’s mother company Alticor Inc. Some of them may be located in countries other than the country in which the data were originally collected.  The laws of those countries may not have the same level of data protection as the country in which you initially provided the data.  When we transfer your personal data to other countries, we will protect that data as described in this Privacy Notice and in accordance with applicable law. Amway’s mother company Alticor, Inc. is certified under the Safe Harbor privacy framework as set forth by the U.S. Department of Commerce, the European Commission and Switzerland regarding the collection, storage, use, transfer and other processing of personal data transferred from the European Economic Area or Switzerland to the U.S. This program is recognized by the European Commission in its Decision 2000/520/EC as providing an adequate level of protection to personal data. For more information, please visit Alticor’s Safe Harbor Privacy Policy at www.alticor.com/PrivacyPolicy.aspx. For more information on our international data transfers, please visit http://amway-europe.com/default.asp?zone=AboutAmway&lan=it&num=1.


How We Protect Personal Data

We maintain appropriate technical and organizational security safeguards designed to protect the personal data you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.


How Long We Retain Personal Data

We store personal data for as long as necessary to fulfil the purposes for which we collect the data (see above under “How We Use the Personal Data We Collect”), except if required otherwise by law. 


Links to Other Websites

The Website may contain links to websites maintained by third parties, whose information and privacy practices are different than ours. We are not responsible or liable for the information or privacy practices employed by such third parties. We encourage you to read the privacy statements of such websites before using such websites or submitting any personal data or any other information on or through such websites.


Updates to the Website Privacy Policy

Amway reserves the right to change this Website Privacy Policy at any time. If we change this Website Privacy Policy, we will update the effective date and such changes will be effective upon posting. we encourage you to review the website Privacy Policy regularly.


Your Rights

Your rights under applicable law may include access to the personal data we process about you, the right to have such personal data corrected, erased or blocked. and the right to object to certain data processing activities. To exercise these rights, you should make a written request using our contact details set out below. 


Contact Us

If you have any comments or inquiries about this Website Privacy Notice, if you would like to update information we have about you, or to exercise your rights, you may contact us by e-mail here. You can also write to: Amway in Sweden, C/O Amway Danmark, Carl Gustavs Gade 3 (1. th.), 2630 Taastrup, Danmark.